A burger restaurant that became successful and an icon at Wynwood, Miami, in less than a year. This is a Naming, Branding, Art Direction, Social Media Strategy and Packaging project.
"Who is Louie?" The brand name originates from a fictional character created as a thread, inspired by Louis-Camille Maillard—a chemist and pioneer in gastronomic technology. Louie is a restless innovator, traveling far and wide until perfecting his ultimate burger recipe.
After the development of the brand, I was in charge of designing the assets and directing the art for the usage and application of the logo and elements of the brand identity, such as packaging, stationery, façade, and interior use in the main restaurant in Wynwood and the new locations.
The brand quickly became competitive. Creatively, it won two awards at The One Club Miami Awards 2024: Bronze in Branding and Merit for its website. Locally, it gained a 4.9 rating, expanded with two new locations in under a year, a collab with 7'th Street Burger at New York and won Judges’ Choice at the 2025 Burger Bash.
My design team and I continued managing social media content, ensuring brand essence and consistency across platforms alongside their marketing team.
MTV and Plan International aimed to boost gender equality awareness.
Research showed women's issues were mostly discussed on March 8th.
The concept "8M Infinite" was created to make those conversations happen daily and included a Social Media action, Digital and On Air Interviews and 3D artist collaboration.
Twelve women—including actresses, content creators, lawyers, activists, and singers—were interviewed for on-air and social media content. Their voices helped raise awareness about key issues within the Latin American feminist context.
For social media, two key initiatives reinforced the concept: "Why 8M Infinite" ("Por qué 8M infinito") and "It's Happening" ("Está Pasando")—an awareness campaign by Plan International. These actions highlighted topics like girls' and women's rights, gender violence, and the representation of women’s diversity in media.
In its first month, the campaign made a huge impact, generating over 1.1M on-air impressions per month, 5.4M+ social media impressions, and 4.6M+ video views.
It also earned the "Transforma" Award at the MTV MIAWs, a Silver Award for Integrated Campaign at the One Club Miami Awards 2023, and a Gold Award in Art Direction in One Club Miami Awards 2024.
“The Atypical University” is a campaign for UDIT (University of Design, Innovation, and Technology) with a clear message: it’s the different that drives change.
Led by its own students, the project showcases the uniqueness and personality that define the university.
Through creative environments that implicitly represent its strongest academic fields, the campaign delivers an aspirational tone designed to attract new talent eager to become part of the difference.
This project appears at the whole capital where we prepared printed assets for Jets at the Metro of Madrid, Mupies, Buses and online assets in HTML5 banners for online publicity at privete spaces and google ads.
.gif)
This social media motion graphics campaign celebrated 40 years of the Teenage Mutant Ninja Turtles.
"40 Years of Green Flags" highlighted the best qualities of the Nickelodeon heroes—courage, loyalty, and teamwork.
The campaign sparked nostalgia, joy, and a lively conversation across social media, bringing fans together to honor their favorite turtles.
%202.gif)
Part of the assigned work was to develop the motion graphics elements designed for each post. A total of 20 posts were created, each highlighting different values and strategically associated with key dates to maximize brand visibility.
The social media campaign assets were used by various influencers—including psychologists, BookTokers, skaters, and chefs—to create their own content. They drew inspiration from the values that resonated most with them, as embodied by the Teenage Mutant Ninja Turtles.
The project encompassed the art direction of the event's red carpet and the live production of audiovisual content, set in the iconic Florida Park in El Retiro, Madrid.
.gif)
The art direction of the photocalls embraced the dazzling aesthetics of Old Hollywood, creating unique sets.
The first photocall, "The Olympus," transformed nominees and winners into divinities.
The space, adorned with pillars and sculptures inspired by ancient Greece, exuded elegance and theatrical grandeur. The "Furry o Peli" photocall embodied the extravagant luxury of classic Hollywood with an opulent setup. Another featured a coin-operated motorcycle against a sky backdrop, capturing the fun and freedom of cinema’s golden age. Inside the gala, a disco ball and red velvet setting blended classic elegance with shimmering lights and a vibrant atmosphere.
The event's audiovisual production became part of the social media content that enhanced TikTok Spain's presence, showcasing the platform’s impact and reach at the event.
A burger restaurant that became successful and an icon at Wynwood, Miami, in less than a year. This is a Naming, Branding, Art Direction, Social Media Strategy and Packaging project.
"Who is Louie?" The brand name originates from a fictional character created as a thread, inspired by Louis-Camille Maillard—a chemist and pioneer in gastronomic technology. Louie is a restless innovator, traveling far and wide until perfecting his ultimate burger recipe.
After the development of the brand, I was in charge of designing the assets and directing the art for the usage and application of the logo and elements of the brand identity, such as packaging, stationery, façade, and interior use in the main restaurant in Wynwood and the new locations.
The brand quickly became competitive. Creatively, it won two awards at The One Club Miami Awards 2024: Bronze in Branding and Merit for its website. Locally, it gained a 4.9 rating, expanded with two new locations in under a year, a collab with 7'th Street Burger at New York and won Judges’ Choice at the 2025 Burger Bash.
My design team and I continued managing social media content, ensuring brand essence and consistency across platforms alongside their marketing team.
A burger restaurant that became successful and an icon at Wynwood, Miami, in less than a year. This is a Naming, Branding, Art Direction, Social Media Strategy and Packaging project.
"Who is Louie?" The brand name originates from a fictional character created as a thread, inspired by Louis-Camille Maillard—a chemist and pioneer in gastronomic technology. Louie is a restless innovator, traveling far and wide until perfecting his ultimate burger recipe.
After the development of the brand, I was in charge of designing the assets and directing the art for the usage and application of the logo and elements of the brand identity, such as packaging, stationery, façade, and interior use in the main restaurant in Wynwood and the new locations.
The brand quickly became competitive. Creatively, it won two awards at The One Club Miami Awards 2024: Bronze in Branding and Merit for its website. Locally, it gained a 4.9 rating, expanded with two new locations in under a year, a collab with 7'th Street Burger at New York and won Judges’ Choice at the 2025 Burger Bash.
My design team and I continued managing social media content, ensuring brand essence and consistency across platforms alongside their marketing team.
ANAR: 30th anniversary
Art Direction, Audiovisual and Social Media.
A burger restaurant that became successful and an icon at Wynwood, Miami, in less than a year. This is a Naming, Branding, Art Direction, Social Media Strategy and Packaging project.
"Who is Louie?" The brand name originates from a fictional character created as a thread, inspired by Louis-Camille Maillard—a chemist and pioneer in gastronomic technology. Louie is a restless innovator, traveling far and wide until perfecting his ultimate burger recipe.
After the development of the brand, I was in charge of designing the assets and directing the art for the usage and application of the logo and elements of the brand identity, such as packaging, stationery, façade, and interior use in the main restaurant in Wynwood and the new locations.
The brand quickly became competitive. Creatively, it won two awards at The One Club Miami Awards 2024: Bronze in Branding and Merit for its website. Locally, it gained a 4.9 rating, expanded with two new locations in under a year, a collab with 7'th Street Burger at New York and won Judges’ Choice at the 2025 Burger Bash.
My design team and I continued managing social media content, ensuring brand essence and consistency across platforms alongside their marketing team.
A burger restaurant that became successful and an icon at Wynwood, Miami, in less than a year. This is a Naming, Branding, Art Direction, Social Media Strategy and Packaging project.
"Who is Louie?" The brand name originates from a fictional character created as a thread, inspired by Louis-Camille Maillard—a chemist and pioneer in gastronomic technology. Louie is a restless innovator, traveling far and wide until perfecting his ultimate burger recipe.
After the development of the brand, I was in charge of designing the assets and directing the art for the usage and application of the logo and elements of the brand identity, such as packaging, stationery, façade, and interior use in the main restaurant in Wynwood and the new locations.
The brand quickly became competitive. Creatively, it won two awards at The One Club Miami Awards 2024: Bronze in Branding and Merit for its website. Locally, it gained a 4.9 rating, expanded with two new locations in under a year, a collab with 7'th Street Burger at New York and won Judges’ Choice at the 2025 Burger Bash.
My design team and I continued managing social media content, ensuring brand essence and consistency across platforms alongside their marketing team.
A burger restaurant that became successful and an icon at Wynwood, Miami, in less than a year. This is a Naming, Branding, Art Direction, Social Media Strategy and Packaging project.
"Who is Louie?" The brand name originates from a fictional character created as a thread, inspired by Louis-Camille Maillard—a chemist and pioneer in gastronomic technology. Louie is a restless innovator, traveling far and wide until perfecting his ultimate burger recipe.
After the development of the brand, I was in charge of designing the assets and directing the art for the usage and application of the logo and elements of the brand identity, such as packaging, stationery, façade, and interior use in the main restaurant in Wynwood and the new locations.
The brand quickly became competitive. Creatively, it won two awards at The One Club Miami Awards 2024: Bronze in Branding and Merit for its website. Locally, it gained a 4.9 rating, expanded with two new locations in under a year, a collab with 7'th Street Burger at New York and won Judges’ Choice at the 2025 Burger Bash.
My design team and I continued managing social media content, ensuring brand essence and consistency across platforms alongside their marketing team.
A burger restaurant that became successful and an icon at Wynwood, Miami, in less than a year. This is a Naming, Branding, Art Direction, Social Media Strategy and Packaging project.
"Who is Louie?" The brand name originates from a fictional character created as a thread, inspired by Louis-Camille Maillard—a chemist and pioneer in gastronomic technology. Louie is a restless innovator, traveling far and wide until perfecting his ultimate burger recipe.
After the development of the brand, I was in charge of designing the assets and directing the art for the usage and application of the logo and elements of the brand identity, such as packaging, stationery, façade, and interior use in the main restaurant in Wynwood and the new locations.
The brand quickly became competitive. Creatively, it won two awards at The One Club Miami Awards 2024: Bronze in Branding and Merit for its website. Locally, it gained a 4.9 rating, expanded with two new locations in under a year, a collab with 7'th Street Burger at New York and won Judges’ Choice at the 2025 Burger Bash.
My design team and I continued managing social media content, ensuring brand essence and consistency across platforms alongside their marketing team.
A burger restaurant that became successful and an icon at Wynwood, Miami, in less than a year. This is a Naming, Branding, Art Direction, Social Media Strategy and Packaging project.
"Who is Louie?" The brand name originates from a fictional character created as a thread, inspired by Louis-Camille Maillard—a chemist and pioneer in gastronomic technology. Louie is a restless innovator, traveling far and wide until perfecting his ultimate burger recipe.
After the development of the brand, I was in charge of designing the assets and directing the art for the usage and application of the logo and elements of the brand identity, such as packaging, stationery, façade, and interior use in the main restaurant in Wynwood and the new locations.
The brand quickly became competitive. Creatively, it won two awards at The One Club Miami Awards 2024: Bronze in Branding and Merit for its website. Locally, it gained a 4.9 rating, expanded with two new locations in under a year, a collab with 7'th Street Burger at New York and won Judges’ Choice at the 2025 Burger Bash.
My design team and I continued managing social media content, ensuring brand essence and consistency across platforms alongside their marketing team.
A burger restaurant that became successful and an icon at Wynwood, Miami, in less than a year. This is a Naming, Branding, Art Direction, Social Media Strategy and Packaging project.
"Who is Louie?" The brand name originates from a fictional character created as a thread, inspired by Louis-Camille Maillard—a chemist and pioneer in gastronomic technology. Louie is a restless innovator, traveling far and wide until perfecting his ultimate burger recipe.
After the development of the brand, I was in charge of designing the assets and directing the art for the usage and application of the logo and elements of the brand identity, such as packaging, stationery, façade, and interior use in the main restaurant in Wynwood and the new locations.
The brand quickly became competitive. Creatively, it won two awards at The One Club Miami Awards 2024: Bronze in Branding and Merit for its website. Locally, it gained a 4.9 rating, expanded with two new locations in under a year, a collab with 7'th Street Burger at New York and won Judges’ Choice at the 2025 Burger Bash.
My design team and I continued managing social media content, ensuring brand essence and consistency across platforms alongside their marketing team.
A burger restaurant that became successful and an icon at Wynwood, Miami, in less than a year. This is a Naming, Branding, Art Direction, Social Media Strategy and Packaging project.
"Who is Louie?" The brand name originates from a fictional character created as a thread, inspired by Louis-Camille Maillard—a chemist and pioneer in gastronomic technology. Louie is a restless innovator, traveling far and wide until perfecting his ultimate burger recipe.
After the development of the brand, I was in charge of designing the assets and directing the art for the usage and application of the logo and elements of the brand identity, such as packaging, stationery, façade, and interior use in the main restaurant in Wynwood and the new locations.
The brand quickly became competitive. Creatively, it won two awards at The One Club Miami Awards 2024: Bronze in Branding and Merit for its website. Locally, it gained a 4.9 rating, expanded with two new locations in under a year, a collab with 7'th Street Burger at New York and won Judges’ Choice at the 2025 Burger Bash.
My design team and I continued managing social media content, ensuring brand essence and consistency across platforms alongside their marketing team.